Imagine your Google My Business page (a.k.a. GMB page) as a thriving digital garden. Each customer review is a seed, and with the right nurturing, these seeds can grow into a lush landscape that attracts new customers.

But how do you plant these seeds and ensure they grow?

Simply put, more Google My Business Reviews equals more visibility and more customers.

In this post, we’ll share eight strategies you can use to get more GMB reviews.

Table of Contents

1. How Does GMB Work?

2. 8 Tips to Get More Google My Business Reviews

   • Send Out NPS Surveys to Customers

   • Ask for Reviews from NPS Promoters

   • Offer Incentives for Reviews

   • Add QR Codes to In-Person Signs with a Link to Your Page

   • Respond to All Reviews in a Timely Fashion

   • Add the GMB Review Widget on Your Website

   • Empower Your Support Team

   • Ask for Reviews on Social Media

How Does GMB Work?

Google My Business is a local business listing service by Google. It is free to use for any business with a physical location or locations like restaurants, clinics, gyms, or salons. When 78% of local mobile searches end up in a purchase, GMB becomes a low-hanging fruit to boost conversion.

8 Tips to Get More Google My Business Reviews

Here are some strategies you can use right now to get more GMB reviews.

1. Send Out NPS Surveys to Customers

NPS surveys help you measure customer loyalty and satisfaction. In the most simple version, this is a one-question survey that asks customers on a scale of 0-10, how likely they are to recommend the business to a friend.

• Anyone who gives you a 9-10 is a promoter.

• Anyone who gives you a 0-6 is a detractor.

• Anyone who gives you a 7-8 is neutral.

Then, you find your NPS score by subtracting your detractors from your promoters.

The best time to send an NPS survey is after a customer makes a meaningful interaction with your brand, such as a purchase. For example, sending an SMS with an NPS survey to a hair salon client within 12-24 hours of their service improves the chances of receiving a response.

2. Ask for Reviews from NPS Promoters

Follow up with promoters from your NPS surveys and ask them to leave you a review on GMB. This works like a charm because you’re targeting customers who are most likely to share positive reviews for your business.

• Send an automated email or SMS message directly in PulseCRM.ai. Ask them to share their experiences on your Google My Business page.

• Explain how their review can help your business.

• Once promoters leave a review, follow up with a thank you note.

3. Offer Incentives for Reviews

While GMB’s policy discourages offering incentives for reviews, you can create a positive, engaging experience for your customers to encourage reviews.

• Focus on excellent customer service to make customers happy, so they may want to leave reviews without needing rewards.

• Encourage reviews by donating to a nonprofit or sharing on social media.

4. Add QR Codes to In-Person Signs with a Link to Your Page

Add a QR code to in-person signs with the CTA to leave a review on GMB.

• Generate a QR code using a free QR code generator tool or app.

• Link the QR code to your GMB review page.

• Design signage or promotional materials with the QR code.

• Display the signs or materials in high-traffic areas, such as near the entrance, checkout counter, or waiting area.

5. Respond to All Reviews in a Timely Fashion

Respond to reviews within 24 hours to improve your brand image and show customers that you care.

• Take the time to understand the customer’s feedback.

• Show appreciation and empathy by thanking the customer.

• Respond to any specific issues raised in the review.

• Offer immediate solutions or steps to address the customer’s concerns.

6. Add the GMB Review Widget on Your Website

You can add the GMB review widget directly from your PulseCRM.ai dashboard. It will display the GMB review widget on your website, encouraging visitors to leave reviews.

7. Empower Your Support Team

Once a customer interacts with your customer service team and you solve their concerns, ask them for a GMB review. This works regardless of support format, like live chat, email, phone, or social media.

• Add a leave a GMB review link with a compelling message to each of your automated thank you replies on each customer support platform.

• Regularly monitor and address customer feedback to provide better online support experiences.

8. Ask for Reviews on Social Media

Encourage customers to leave reviews by simply asking on social media.

• Tell people how to find and review your business on GMB in your posts.

• Check your social media often and reply to comments and reviews. Show you care and say thanks.

• Share good reviews on social media to encourage more people to leave reviews too.

Conclusion

These strategies will help you get more GMB reviews for your business in 2024. Remember these are industry best practices. However, it is always a good idea to test and figure out what works best for your specific business.

Interested in seeing what your business can achieve with PulseCRM.ai? Sign up today and start your journey towards effective online review management!